$ cat prompt.txt — Ecommerce & Shopify

Klaviyo Flow Builder — Welcome, Abandoned Cart & Post-Purchase

Full email-flow copy for Shopify: welcome series, abandoned cart, and post-purchase — Klaviyo-ready.

30–60 min intermediate Claude Opus, GPT-5#klaviyo#email-marketing#shopify

intro.md

Email is the highest-ROI channel in ecommerce — 30–40% of a healthy DTC brand's revenue comes from automated flows, not campaigns. This prompt writes the three flows that capture most of that money: the welcome series, the abandoned-cart sequence, and the post-purchase flow — in your brand voice, ready to paste into Klaviyo.

$ cat prompt.txt | pbcopy

The prompt — copy & paste

prompt.txt

You are a Klaviyo email strategist for 8-figure Shopify brands. Write three complete lifecycle flows for my store.

INPUTS:
- Brand: {{brand_name}}
- Hero product(s): {{product}}
- Brand voice (3 adjectives): {{brand_voice}}
- Target customer: {{target_customer}}

WRITE THESE 3 FLOWS. For every email give: trigger/timing, subject line (+ 1 alt), preview text, and the body.

FLOW 1 — WELCOME SERIES (3 emails)
- Email 1 (immediately): welcome + deliver the signup incentive + brand story hook
- Email 2 (+2 days): the brand's "why" / founder angle + best-seller intro
- Email 3 (+4 days): social proof + a soft first-purchase nudge (gentle urgency)

FLOW 2 — ABANDONED CART (3 emails)
- Email 1 (+1 hour): "you left something" — helpful, not pushy, restate the product benefit
- Email 2 (+24 hours): handle the top objection (shipping, sizing, doubt) + a review/UGC
- Email 3 (+48 hours): last-chance + a small incentive (free shipping or %), real urgency

FLOW 3 — POST-PURCHASE (3 emails)
- Email 1 (immediately): order confirmation + set expectations + reduce buyer's remorse
- Email 2 (+3 days, or on delivery): how to get the most from the product + a tip
- Email 3 (+10 days): review request + a cross-sell to a complementary product

RULES:
- Match {{brand_voice}} consistently across all 9 emails.
- Subject lines: 30–50 chars, curiosity or benefit, no spammy ALL CAPS or excessive emoji.
- Bodies: scannable, mobile-first, one clear CTA per email.
- Avoid: "Dear customer", "We hope this email finds you", "Don't miss out".

Also output: a one-line note per flow on the ONE metric to optimize (open rate / click rate / recovery rate / review rate).

$ variables_to_fill_in

$ man playbook

Step-by-step playbook

How to actually use this prompt for the best results.

01
Define your brand voice in 3 words first
The flows live or die on voice consistency. 'Calm, expert, warm' produces very different emails than 'punchy, irreverent, bold'. Pick 3 adjectives and the whole sequence stays coherent.
02
Build the flows in Klaviyo with the given timing
Each email comes with its trigger/timing. Recreate the 3 flows in Klaviyo exactly — the timing (1hr, 24hr, 48hr for cart) is tuned to how DTC buyers actually behave.
03
A/B test subject lines
Each email ships with an alt subject line. Klaviyo's built-in A/B test on subject lines is the fastest open-rate win — run it on the first email of each flow.
04
Add real product images + review screenshots
The copy is the skeleton; real product photos and genuine review screenshots are what convert. Drop them into the abandoned-cart and post-purchase emails especially.

$ man tips

Pro tips for better output

›The abandoned-cart Email 2 (objection handling) is usually the highest-recovery email — invest the most editing there.
›Don't lead the welcome series with a discount if you can avoid it — train buyers to value the brand, not wait for coupons.
›Post-purchase review requests timed to ~delivery + a few days get dramatically higher response than generic 'leave a review' blasts.

$ echo $YIELD

What you'll get

output.md

Three complete Klaviyo flows (9 emails total) with triggers, timing, subject lines + alternates, preview text, and bodies — plus the key metric to optimize per flow.

$ man faq

FAQ

Which flow should I build first?

Abandoned cart — it recovers revenue you've already nearly earned, so it has the fastest, clearest ROI. Then the welcome series (it has the highest engagement of any emails you'll send), then post-purchase.

How much revenue should flows generate?

For a healthy DTC brand, automated flows drive 30–40% of total email revenue while being a fraction of the sending volume — they hit buyers at the exact moment of intent. If yours are under 25%, the flows need work.

$ ls /prompts/ecommerce