$ cat prompt.txt — Online Courses
Course Outline From Your Expertise — Modules, Lessons, Outcomes
Turn your expertise into a structured 4-8 module course outline with clear learning outcomes per lesson.
Most course-creation projects die during outlining — the expertise is there but the structure isn't. This prompt extracts your knowledge into a properly-scoped course outline with clear modules, lessons, learning outcomes, and student deliverables — calibrated to your students' starting point so the curriculum is neither too basic nor too advanced.
$ cat prompt.txt | pbcopy
The prompt — copy & paste
You are an instructional designer who has built curricula for 30+ online courses ranging from $97 to $2,500 price points. Your job is to design a complete course outline for the topic below — properly scoped, sequentially structured, and ending in a concrete transformation.
MY INPUTS:
- Course topic (specific): {{expertise_topic}}
- Target student (current level, role, what they've already tried): {{target_student}}
- Outcome promise (what the student can DO after finishing): {{outcome_promise}}
- Course format: {{course_format}} (Self-paced video / Cohort live / Hybrid / Text-based)
- Course length target: {{course_length}} (e.g. "4 weeks, ~20 hours of content")
EXECUTE THE FOLLOWING:
STAGE 1 — TRANSFORMATION MAP
Define the precise transformation:
- Where the student STARTS (current capabilities, current frustrations, current tools they use)
- Where the student ENDS (after finishing the course)
- The 5-7 specific COMPETENCIES they will acquire along the way
- The KEY MILESTONE every 2-3 lessons where the student feels real progress
STAGE 2 — MODULE STRUCTURE (4-8 modules)
Generate 4-8 sequential modules that move the student from start-state to end-state. For each module:
- MODULE TITLE (clear, benefit-led, 5-9 words)
- MODULE OUTCOME (one sentence — what the student can do after completing this module)
- WHY IT COMES HERE (why this module belongs in this position in the sequence)
- THE BIG CONCEPT (the 1 mental model the student must internalise to progress)
- COMMON STUDENT MISTAKE (the predictable error students make at this level — and how the module pre-empts it)
STAGE 3 — LESSON BREAKDOWN PER MODULE
For each module, list 3-6 lessons. For each lesson:
- LESSON TITLE
- LEARNING OUTCOME (one sentence starting with "After this lesson, you will be able to...")
- KEY TEACHING POINTS (3-5 bullet points)
- IN-LESSON EXERCISE (what the student DOES during or after the lesson — the assignment)
- ESTIMATED LENGTH (in minutes if video, in words if text)
STAGE 4 — COURSE-LEVEL DELIVERABLES
A specific concrete asset / outcome the student takes away from the course as a whole. Examples:
- A built artifact (a deployed app, a published book, a launched newsletter)
- A library of templates / frameworks / SOPs
- A measurable skill demonstration (a passed certification, a portfolio piece, a Loom demo)
The course should have ONE primary deliverable + 2-3 supporting deliverables.
STAGE 5 — PRICING + POSITIONING
- Recommended price tier based on transformation depth: $97 / $297 / $497 / $997+ / $2,500+
- One-sentence positioning: "[Course name] is the only [format] that teaches [outcome] to [persona] using [unique method]."
- 3 objection-handlers: address the 3 most likely "I'm not sure I should buy this" doubts.
STAGE 6 — LAUNCH-READY MVP CUT
If I had to ship a 30-day MVP version of this course (to validate before building the full thing):
- Which 2 modules would I ship?
- What 1 outcome would I promise the MVP students?
- Recommended MVP pricing (typically 40-60% of final price)
- How that MVP positions me to sell the full course later
REQUIREMENTS:
- Outcomes must be observable / measurable. "Understand X" is weak. "Build and deploy a working X" is strong.
- Lesson lengths must match {{course_format}} — self-paced video lessons are 8-15 min, cohort live lessons are 45-60 min.
- Don't pad the curriculum — short, dense, outcome-focused courses outperform long, generous, comprehensive ones for both student completion and word-of-mouth.
- Sequence matters more than content depth — each module must unlock the next.
If my {{outcome_promise}} is too vague to design a course around, ASK me to sharpen it before producing the outline. A vague outcome produces a vague course.$ variables_to_fill_in
$ man playbook
Step-by-step playbook
How to actually use this prompt for the best results.
- 01
Sharpen your outcome promise first
{{outcome_promise}} is the foundation. 'Help students grow their business' is too vague — the AI can't structure around it. 'Help students go from 0 to 100 paying subscribers in 60 days' is buildable.
- 02
Be honest about your target student's starting point
Most failed courses are pitched at too advanced a starting level. The {{target_student}} input should describe the LEAST advanced student you want to enroll. The outline calibrates around them.
- 03
Run the prompt and look for sequence problems
The most common AI output flaw is modules that don't truly build on each other. Read the module outcomes in order — does each one require the previous one's outcome? If not, re-sequence or merge modules.
- 04
Validate the MVP cut before building the full course
Stage 6's MVP recommendation is gold — ship that 2-module version first, sell 10-30 copies, get feedback, then expand. This avoids the classic 'built 8-module course, only sold 3 copies' graveyard.
- 05
Use the sales page prompt next
Once the outline is locked, use the 'Course Sales Page' prompt to generate the marketing copy. The sales page sells the transformation — having a clear outline makes the copy infinitely easier to write.
$ man tips
Pro tips for better output
- ›Self-paced courses have 5-15% completion rates by default. Cohort-based courses hit 60-80%. If completion matters for word-of-mouth, lean into cohort format despite the higher operational cost.
- ›End every module with a 'submission' — student posts their exercise output to a community or sends a deliverable for review. Submission rituals dramatically increase completion + word-of-mouth.
- ›Price > 10x the cheapest course in your niche, not 1.5x. Premium pricing positions you as the serious option AND filters for students who'll actually do the work.
- ›Build the MVP version first. Always. Even if you're 100% sure of the full outline. The MVP students will reveal feedback you cannot guess.
$ echo $YIELD
What you'll get
A complete course outline: transformation map, 4-8 modules with outcomes + big concepts, 3-6 lessons per module with learning outcomes + exercises, course-level deliverables, pricing recommendation with positioning, and a 30-day MVP cut.
$ man faq
FAQ
Should my first course be self-paced or cohort-based?
Cohort first. Cohort courses sell better (live element + accountability premium), give you direct student feedback to refine the curriculum, and end with case-study material from real students. Most successful course creators convert their cohort to self-paced after 2-3 successful live runs.
What's a realistic price for a first-time course creator?
$297-$497 for a substantive course in a B2B-adjacent niche. $97-$197 for consumer skills (cooking, fitness, hobby). $997+ for premium B2B / career-impact courses. The temptation is to under-price because of imposter syndrome — resist. Premium pricing attracts serious students who'll actually finish and refer.
$ ls /prompts/online-courses
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$ cd /prompts — explore all 48 free AI prompts on ClaudeSkill