$ cat prompt.txt — Online Courses

Online Course Sales Page — Long-Form Copy That Converts Cold Traffic

Full long-form course sales page: transformation, modules, proof, objections, pricing, and guarantee.

45–90 min intermediate Claude Opus, GPT-5#online-courses#sales-page#copywriting

intro.md

A course sells on the strength of its sales page, not its curriculum. This prompt writes the full long-form sales page — built on the transformation, not the module list — with the proof, objection-handling, pricing frame, and guarantee that convert cold traffic into students.

$ cat prompt.txt | pbcopy

The prompt — copy & paste

prompt.txt

You are a launch copywriter who's written sales pages for course launches doing $100k+. Write the complete long-form sales page for my course.

INPUTS:
- Course name: {{course_name}}
- Transformation (where the student starts → where they end): {{transformation}}
- Target student (who, their frustration, what they've tried): {{target_student}}
- Module overview: {{modules}}
- Price: {{price}}

WRITE THE SALES PAGE (sell the TRANSFORMATION, not the curriculum):

1. HEADLINE + SUBHEAD
The outcome the student gets. The subhead adds who it's for + the timeframe/method.

2. THE PROBLEM (empathy)
2-3 short paragraphs inside the student's head — the frustration, the failed attempts, the cost of staying stuck. They must feel understood.

3. THE TURNING POINT
Introduce the new approach (and {{course_name}}) as the bridge. Why the old way fails and this works.

4. WHAT YOU'LL BE ABLE TO DO (outcomes, not features)
A bulleted list of capabilities/outcomes after the course — "By the end, you'll be able to [specific thing]". 6-8 bullets.

5. CURRICULUM (framed as a journey)
Walk through {{modules}} as a transformation arc — each module = a milestone toward the outcome, not just "Module 3: Advanced Topics". One line of outcome per module.

6. WHO IT'S FOR / NOT FOR
Two lists. The "not for" filters refunds + builds trust.

7. PROOF
Testimonial placeholders (attributed to persona, referencing the outcome) + an instructor-credibility block. If no testimonials, use beta-student or category-validated framing.

8. PRICING + VALUE STACK
- Stack the value (modules + bonuses + community/support) and show it vastly exceeds {{price}}
- Anchor: "less than [relatable comparison] / one [outcome] pays for it"
- Payment plan option if {{price}} is high

9. GUARANTEE
A specific, confidence-projecting guarantee that reverses risk.

10. OBJECTION-HANDLING FAQ (6-8)
"I don't have time", "will this work for my situation", "is it worth it", "what if I'm a beginner", refund, access, support.

11. FINAL CTA
Restate the transformation + a clear enroll CTA + the guarantee reminder.

RULES:
- Sell the after-state, not the feature list.
- Confident, warm, specific. No hype words ("life-changing", "secret", "guru").
- Long-form is correct here (course = considered purchase) but every section must earn its place.
- Meta title + description.

$ variables_to_fill_in

$ man playbook

Step-by-step playbook

How to actually use this prompt for the best results.

01
Anchor everything on the transformation
Students don't buy 'a course with 8 modules' — they buy the after-state (a new job, a launched business, a skill). Make {{transformation}} concrete and specific; it's the spine the whole page hangs on.
02
Reframe modules as milestones, not a syllabus
'Module 4: Advanced Strategies' is boring. 'Module 4: Land your first 3 clients' sells. The curriculum section should read as a journey toward the outcome, with each module a milestone.
03
Get real beta testimonials before the main launch
Run a discounted beta cohort first, collect specific outcome-based testimonials, then swap them into the placeholder proof. Real outcome quotes ('I landed a $5k client in week 3') convert cold traffic far better than 'great course!'.
04
Stack value to dwarf the price
The price feels reasonable when the perceived value (modules + bonuses + community + support) clearly exceeds it. Use the value stack + a relatable price anchor so {{price}} reads as a bargain for the transformation.

$ man tips

Pro tips for better output

›Long-form sales pages convert better for courses because a course is a considered, higher-ticket purchase — but cut any section that doesn't move the student toward enrolling.
›A specific guarantee ('complete the first 2 modules, do the work, and if you don't [outcome], full refund') reverses risk and lifts conversion more than a vague '30-day money back'.
›Payment plans dramatically lift conversion on $300+ courses — always offer a 2-3 pay option.

$ echo $YIELD

What you'll get

output.md

A complete long-form course sales page (headline, problem, turning point, outcomes, journey-framed curriculum, who-it's-for, proof, value-stacked pricing, guarantee, 6-8 objection FAQ, final CTA) + meta title/description.

$ man faq

FAQ

Should a course sales page be long or short?

Long-form — a course is a considered, higher-ticket purchase, so the page needs to overcome more objections and build more belief than a $20 product page. But long ≠ padded; every section must move the reader toward enrolling. Cut anything that doesn't.

I don't have testimonials yet — what do I do?

Run a beta cohort first at a steep discount (40-60% off) in exchange for detailed feedback + testimonials. Those real, outcome-specific quotes become the proof that powers your full-price launch. It's the single best pre-launch investment.

$ ls /prompts/online-courses