$ cat prompt.txt — Dropshipping

Dropshipping Store Copy Pack — About, FAQ, Shipping, Returns

The trust-building store pages that reduce refunds: About, FAQ, Shipping, Returns, and announcement bar.

20–30 min beginner Claude Sonnet, GPT-5#dropshipping#shopify#copywriting

intro.md

The difference between a store that converts and one that screams 'dropship scam' is the trust pages — About, FAQ, Shipping, Returns. Buyers check these before purchasing, especially with longer shipping times. This prompt writes the full trust-page pack in your brand voice, set up to reduce both abandoned carts and refund requests.

$ cat prompt.txt | pbcopy

The prompt — copy & paste

prompt.txt

You are a Shopify conversion copywriter. Write the complete trust-page pack for my store — the pages buyers check before they trust their card details to a new brand.

INPUTS:
- Brand: {{brand_name}}
- Product / niche: {{product}}
- Realistic shipping time: {{shipping_time}}
- Brand voice (3 adjectives): {{brand_voice}}

WRITE:

1. ABOUT US (200-300 words)
A believable brand story — the "why we exist" angle, who it's for, and what the brand stands for. Make it feel like a real small brand, not a faceless store. Avoid fake "founded by a team of passionate experts" filler.

2. ANNOUNCEMENT BAR (3 options)
Short top-bar lines that set shipping expectations + a value prop (free shipping threshold, guarantee, etc.).

3. FAQ (8-10 questions)
The real pre-purchase questions for this product/niche: shipping time + tracking, where it ships from, returns, sizing/fit or product specifics, payment security, "is this legit", what if it arrives damaged. Honest answers that set expectations (especially on {{shipping_time}}) to prevent angry "where's my order" tickets.

4. SHIPPING POLICY
Processing time, transit time ({{shipping_time}}), tracking, countries served, what to do if delayed. Honest and clear — over-promising shipping is the #1 refund/chargeback cause.

5. RETURNS & REFUNDS POLICY
A fair, clear policy: window, condition, who pays return shipping, refund timing, how to start a return. Fair policies reduce chargebacks more than strict ones.

6. PRODUCT-PAGE TRUST BLOCK
A short reusable block (guarantee + secure checkout + shipping note) to drop on every product page.

RULES:
- Match {{brand_voice}}.
- Be HONEST about {{shipping_time}} — setting expectations up front prevents the refunds/chargebacks that kill dropshipping stores.
- No legalese walls — clear, human, scannable.

$ variables_to_fill_in

$ man playbook

Step-by-step playbook

How to actually use this prompt for the best results.

01
Be honest about shipping time
The biggest dropshipping killer is angry 'where's my order' tickets and chargebacks from buyers who expected 2-day shipping. Set the real {{shipping_time}} clearly on the announcement bar, product page, FAQ, and shipping policy.
02
Make the About page feel like a real brand
Buyers can smell a generic dropship store. The About page is where you build the brand identity that justifies your price. Add a real founder angle and a genuine 'why'.
03
Publish all pages + link them in the footer
Buyers look for these pages in the footer before purchasing. Missing or empty trust pages = abandoned carts. Publish all of them and link from the footer.
04
Use the trust block on every product page
Drop the reusable trust block (guarantee + secure checkout + shipping note) near the add-to-cart button on every product. It directly lifts conversion at the decision moment.

$ man tips

Pro tips for better output

›A fair, clear returns policy reduces chargebacks more than a strict one — buyers dispute with their bank when they feel trapped.
›Honest shipping expectations cost you a few conversions up front but save you from refund spirals and payment-processor holds.
›Switch to a US/EU 3PL once you're past ~$5k/mo — faster shipping is the single biggest lever on reviews and repeat purchase.

$ echo $YIELD

What you'll get

output.md

A complete trust-page pack: About Us, 3 announcement-bar options, an 8-10 question FAQ, shipping policy, returns/refunds policy, and a reusable product-page trust block.

$ man faq

FAQ

Why do trust pages matter so much for dropshipping?

Because you're a brand-new store asking strangers to enter their card details. Buyers check About/FAQ/Shipping/Returns to decide if you're legit. Empty or sketchy trust pages are one of the top abandoned-cart causes for new stores.

Should I hide that products ship from overseas?

No — hiding it causes worse refunds and chargebacks when buyers find out. Set honest expectations up front. Buyers will accept longer shipping if they know in advance; they dispute when they feel deceived.

$ ls /prompts/dropshipping