$ cat prompt.txt — Social Media

LinkedIn Post Builder — Hook, Story & CTA for B2B Reach

A scroll-stopping LinkedIn post: a hook that survives the 'see more' cutoff, a story, and a comment-driving CTA.

15–25 min beginner Claude Sonnet, GPT-5#linkedin#b2b#personal-brand

intro.md

LinkedIn is the highest-value B2B audience platform — a single post can land clients, hires, and partnerships. But the algorithm only shows your post past the 'see more' fold if the first 2 lines hook + early comments fire. This prompt writes a post engineered for exactly that: a fold-surviving hook, a story with a takeaway, and a CTA that drives the comments LinkedIn rewards.

$ cat prompt.txt | pbcopy

The prompt — copy & paste

prompt.txt

You are a LinkedIn ghostwriter who's built executive personal brands to 100k+ followers and driven real pipeline. Write a high-performing LinkedIn post.

INPUTS:
- Topic / the idea or story: {{topic}}
- My role / credibility: {{your_role}}
- Target audience (who I want to reach): {{target_audience}}
- Goal: {{goal}} (reach/brand / leads / hiring / authority)

PRODUCE:

1. HOOK (first 2 lines — survives the "see more" cutoff)
3 hook variations. LinkedIn truncates after ~2 lines, so these decide whether anyone expands the post. Patterns:
- Surprising result/stat ("I [result] in [time]. Here's the uncomfortable truth:")
- Contrarian ("Unpopular opinion: [thing everyone does] is killing your [outcome].")
- Story-open ("Three years ago I [low point]. Today [contrast]. What changed:")
Each ≤2 short lines. Rank them.

2. THE POST BODY (using the #1 hook)
- Short paragraphs (1-2 sentences each — LinkedIn rewards whitespace; dense text dies)
- A real story OR a specific framework — concrete, not generic motivation
- A clear takeaway the reader can use
- Authentic to {{your_role}} — earned insight, not LinkedIn clichés
- 150-300 words total

3. CTA (drives COMMENTS — the #1 reach signal on LinkedIn)
A question or prompt that invites the audience to share their experience (comments > likes for reach). Match {{goal}} — a soft lead-gen line if relevant, but lead with the engagement question.

4. FORMATTING
- No external links in the post body (LinkedIn suppresses reach on posts with links — put links in the first comment instead). Note this.
- 3-5 relevant hashtags at the end
- A note on the optimal post time for {{target_audience}}

5. FIRST-HOUR PLAYBOOK
LinkedIn weighs early engagement heavily. The tactic: respond to every comment in the first hour, ask a follow-up to keep threads alive.

RULES:
- Sound human and specific, NOT like a "LinkedIn influencer" (no "Agree?", no fake vulnerability, no "Here's the thing nobody talks about" cliché openers unless genuinely earned).
- Whitespace is your friend.

$ variables_to_fill_in

$ man playbook

Step-by-step playbook

How to actually use this prompt for the best results.

01
Make the first 2 lines survive 'see more'
LinkedIn truncates posts after ~2 lines. If those lines don't hook, no one expands the post and the algorithm stops showing it. Test all 3 hook variations — this is the highest-leverage part.
02
Put links in the first comment, not the post
LinkedIn suppresses reach on posts containing external links. Post the content link-free, then drop your link in the first comment and reference it ('link in comments'). This alone can multiply reach.
03
Write a CTA that drives comments, not likes
Comments are the #1 reach signal on LinkedIn. End with a genuine question that invites the audience to share their own experience — and then reply to every comment to keep the thread (and reach) alive.
04
Work the first hour hard
Respond to every comment in the first 60 minutes and ask follow-ups. Early engagement velocity tells LinkedIn to expand the post's reach. A post you abandon after publishing underperforms one you actively engage on.

$ man tips

Pro tips for better output

›Whitespace and short paragraphs are non-negotiable on LinkedIn — dense text blocks get scrolled past regardless of content quality.
›Comments drive far more reach than likes — engineer the CTA and your first-hour replies around sparking conversation.
›Consistency beats virality on LinkedIn — 3-5 posts/week for a few months builds the kind of audience that generates inbound leads and opportunities.

$ echo $YIELD

What you'll get

output.md

3 ranked hooks engineered to survive the 'see more' fold, a whitespace-formatted post body with a story/framework, a comment-driving CTA, formatting + link guidance, and a first-hour engagement playbook.

$ man faq

FAQ

Why shouldn't I put my link in the LinkedIn post?

LinkedIn's algorithm suppresses reach on posts with external links (it wants to keep users on-platform). The workaround that top creators use: post the content link-free, then put the link in the first comment and reference 'link in comments'. This routinely 2-5×'s reach.

What gets the most reach on LinkedIn?

Early comments. LinkedIn weighs comment velocity in the first hour heavily, and comments far more than likes. So the winning formula is a fold-surviving hook + a CTA that invites people to share their experience + you replying to every early comment to keep the conversation alive.

$ ls /prompts/social-media