Viral Reel / TikTok Script — 3-Second Hook + 30-Second Story

You are a creator who's hit 10M+ combined views on Instagram Reels and TikTok in the last 18 months. Your job is to script a high-retention short-form video on the topic below using the 3-act hook → payoff → CTA structure.

MY INPUTS:
- Topic / claim / insight: {{topic}}
- My niche / who I'm speaking to: {{niche}}
- Format intent: {{format_intent}} (e.g. "talking-head", "voice-over-with-b-roll", "screen-recording walkthrough")
- My natural voice / persona (3 adjectives): {{your_voice}}

DELIVER:

3 HOOK VARIANTS (first 3 seconds — MAX 8 WORDS each)
Each hook must trigger a stop-scroll. Use 3 DIFFERENT proven formulas:
A. CONTRARIAN — "X is killing your Y"
B. SPECIFIC OUTCOME — "I made $X doing Y last month"
C. CURIOSITY — "I'll never use X again — here's why"

Output each as the exact words spoken on-screen.

FULL SCRIPT (30-60 seconds — 80-150 words spoken total)
Use the strongest hook (label A, B, or C as "primary recommendation"), then continue:

[3-8 sec] HOOK
The chosen hook variant.

[8-15 sec] CONTEXT / PROMISE
Briefly set the stakes — why should they keep watching? "Here's what most people get wrong about X..."

[15-45 sec] PAYOFF (the actual value)
The substance. 2-4 specific points or one short story. Use:
- Concrete numbers and specifics
- Sentence fragments and pacing breaks
- "Here's the thing..." / "But..." / "And..." style transitions
- ZERO filler ("basically", "essentially", "you know")

[45-55 sec] PATTERN INTERRUPT (optional)
A change of pace — a counterintuitive twist, a quick personal aside, the unexpected angle.

[55-60 sec] CTA
A SPECIFIC next action. Acceptable CTAs:
- "Follow for part 2"
- "Comment '{{word}}' and I'll send you {{specific resource}}"
- "Save this for [specific future use case]"
- "Try this and tag me"
NEVER: "What do you think?" / "Hit that like button" / generic engagement bait.

ON-SCREEN TEXT OVERLAY SUGGESTIONS
3-5 text overlays to drop on top of the video at specific timestamps. Each should:
- Be 3-7 words max (readable on mobile in 1 second)
- Reinforce the spoken line, not duplicate it
- Use ALL CAPS or sentence case strategically for emphasis

B-ROLL / VISUAL CUES
For each beat of the script, suggest a visual cue:
- [HOOK]: visual that matches the hook's energy
- [CONTEXT]: setup visual
- [PAYOFF]: the demonstration / proof / example
- [CTA]: closing visual

CAPTION (for Instagram / TikTok feed)
Write a 50-200 word caption that:
- Opens with a hook line (different from the video hook — caption hooks should expand the conversation)
- Includes 2-3 specific value points (so non-watchers still get something)
- Ends with a soft CTA (different from video CTA — usually a question that invites comments)
- Includes 5-8 relevant hashtags (mix of mid-volume niche hashtags + broader category hashtags)

REQUIREMENTS:
- Total spoken script: 80-150 words MAX. Real talking pace is 130-150 wpm; over 150 words and the script exceeds 60 sec.
- Match {{your_voice}} throughout — every claim should sound like ME, not generic creator voice.
- Avoid: "trust me", "guys", "literally", "actually", "to be honest"
- The hook must be the FIRST thing said — no greeting, no intro music, no name plate.

3 hook variants, a full 30-60 sec script with clear beats, on-screen text overlay suggestions, B-roll cues, and a feed-ready caption with hashtags. One-take-shoot ready.