Canva Social Media Pack

Turn "I should post more consistently" into a finished, on-brand month of content. This skill plans a 30-day calendar and generates the raw material for each post — hooks, captions, hashtag sets, and platform-correct Canva layout specs — so you can paste straight into Canva and ship. It's built for solo founders, social managers, and content writers who run multiple platforms and are tired of starting from a blank canvas every morning.

When to use it

• You're launching a brand or relaunching a dormant account and need a full month queued before day one.
• You post the same thing everywhere and want format-native variants (a Reel cover is not a LinkedIn carousel).
• You have a content theme or product calendar but no captions, hooks, or sizing decisions made.
• You need hashtag sets segmented by reach tier instead of one recycled block of 30 tags.

What it does

Given a brand brief (voice, audience, niche, key offers, any launch dates), the skill produces:

• A 30-day calendar mapping each day to a content pillar, post type, and primary platform.
• Per-post copy: a scroll-stopping hook, full caption, and CTA, written in your brand voice.
• Hashtag sets grouped into broad / niche / branded tiers per platform.
• Canva layout specs with exact pixel dimensions and element placement: IG square (1080×1080), IG Story (1080×1920), Reel cover (1080×1920), TikTok (1080×1920), LinkedIn (1200×627 + 1080×1080 carousel), X (1600×900), and Pinterest (1000×1500).

Specs are written as instructions you can follow in Canva manually, or feed into Canva's own AI/Magic tools. Output lands as a structured calendar (Markdown table or CSV) plus a per-post detail file you can hand to a designer.

Usage example

curl -fsSL --create-dirs -o ~/.claude/skills/canva-social-media-pack/SKILL.md https://claudeskil.com/skills/canva-social-media-pack/SKILL.md

> Build a 30-day pack for "Brightroot", a DTC houseplant brand.
  Voice: warm, plant-nerdy, lightly funny. Audience: millennial
  first-time plant owners. Platforms: IG, TikTok, Pinterest.
  Launch: new pet-safe plant line drops June 15.

You'll get a calendar table, then for each day a block like: Day 7 · IG Reel · Pillar: Plant care myths · Hook: "Stop misting your monstera." · Caption + CTA · #plantcare #plantsofinstagram #houseplantclub · Reel cover spec: 1080×1920, title 96pt top-third, accent leaf bottom-right.

Tips & gotchas

• Give it real brand voice samples — two or three of your best existing captions — or it defaults to generic-friendly tone.
• It writes specs, not finished graphics. Pair it with Canva's Brand Kit so fonts and colors are one click away.
• Ask for a CSV export if you're loading the calendar into Later, Buffer, or Metricool.
• Hashtag relevance decays; regenerate sets monthly rather than reusing the same pack.

FAQ

Does it publish or schedule posts? No. It produces copy and design specs. Export to CSV and import into your scheduler of choice.

Can I do fewer than 30 days or add platforms? Yes — specify the day count and platform list in your brief; X and Pinterest are included on request.

Will captions fit each platform's limits? Captions are trimmed to platform norms (tight for X, longer-form for LinkedIn and IG).